BucketTalk Ep 44 | Matt Stanley

Matt Stanley



For the latest episode in season 5 of Bucket Talk, our hosts spoke to Matt Stanley of American Asphalt and Paving, who is also the founder of Raised on Blacktop, a streetwear brand made for blue collar folks. Matt’s family has a history of paving — both his grandfather and father are in the pavement business — so it was only natural for him and his three older brothers to join the team.

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Connecticut born and raised, Matt Stanley was always destined to enter the pavement trade. His father and his grandfather before him have both been pavers, starting with his grandfather’s first business in 1959. After starting with his grandfather, Matt’s father branched out and started his own paving company, which is where Matt works today. Even his three brothers are in on the act. 

“It's not just about the money…we want to do the best job...you know, we're all here to make a dollar, but we want to be the best and we want to be known for being the best.”

Though one brother has branched out to start a residential paving company, Matt, his father, and other brothers are still leading the charge at American Pavement, taking big jobs for business parks, malls, grocery stores and just about any other place you can imagine needs paving. You’d think the gang was worried about who would take over the family business, but with Dad showing no signs of stopping, the brothers have adopted a team mindset.

“We're a team. You know, we leave our egos at the door in the morning. As our company grows, I think our roles were expand, and we'll we'll place into those roles accordingly. There's no succession plan here, man, we're just taking it day by day.”

In addition to his paving work, Matt has developed quite the side hustle with his brand Raised on Blacktop. After years of back and forth conversations and frustration with screenprinters, he decided to take things into his own hands and make merch for American Pavement on his own. After getting good at that, he started toying with other ideas, and this was where Raised on Blacktop was born. He bought his own screenprinter and is now making everything from hats to baby onesies, all with the goal of bringing more attention to the paving industry. 

“I thought I was the only one that grew up in a family paving business that actually wanted to, you know, stay in the business, but there's a lot of people out there just like me…[so] I was like, let me come up with a brand where I could pull the whole industry together.”

Visit Matt's social links