On this week’s Bucket Talk, we talk with DIY interior designer Cori Bosco, who calls in from her home in Florida. She began her career as a PE teacher but in the late 2000s, she got her real estate license and started flipping houses on the side. Fast forward 10 years, she has amassed a following of over 5 million on TikTok as East Coast DIY, sharing her journey as a house-flipper and designer. Listen in as Eric and Jeremy chat with Cori about getting into real estate
Eric Girouard 0:00
This is Bucket Talk weekly podcast where people who work in the trades and construction that aren't just trying to survive but have the ambition and desire to thrive. The opportunity to trade and construction is absolutely ridiculous right now. So if you're hungry, it's time to eat. We discuss what it takes to rise from the bottom to the top with people who are well on their way and roll up their sleeves every single day.
Jeremy Perkins 0:28
This is Jeremy and Eric here with bucket talk powered by BRUNT. This week. We have Corey Bosco, she goes by the handle East Coast DIY. But before we jump in, Eric, what's been going on in your world?
Eric Girouard 0:39
Not much, not much. It is an odd 70 degrees here at brunch today we had the garage open taking meetings downstairs super pumped, we got our, you know, sets the tone for our new short that's coming out very soon that I've been we're testing and definitely a nice breath of fresh air after the winter we just had so warmer weather is on the way and it's starting to show up here. I am.
Jeremy Perkins 1:05
Ah dude, we just had our St. Patrick's Day celebration with the people from the barn. It's nice. You know, as much as we work for them. It's nice to get out and rub elbows with them. So that was a blast. Last night we went to a place at dueling pianos and got to get into the city of the Old City of Portland, which was nice, but other than that getting some time off was good.
Eric Girouard 1:26
Nice. Nice. Alright, let's jump in.
Jeremy Perkins 1:33
Today we're here with Corey Bosco. Corey has an Instagram handle East Coast, Florida DIY. And she gets into the DIY world. Cory, welcome.
Cori Bosco 1:43
Thank you for having me.
Eric Girouard 1:45
Awesome. Awesome. So before we get into the latest and greatest in all things going on in your life, give us a little bit about your background as far back as it makes sense. This is you're comfortable with you know, which grew up and all that stuff and to present
Cori Bosco 1:59
Goodness. Okay, so I am a Florida girl. I was born and raised in Florida. So currently living there having gone far, I grew up with a brother, mom and dad were both teachers. And so I was on that same path as becoming a teacher in life. You know, graduated high school, went to college ended up having two kids during that timeframe. So it took me a little bit longer than, you know, your normal four years to get your four year degree. So I started teaching and 2011. So I think it took me like eight, nine years to get my degree. So So I was teaching for eight years, or I should say a total of eight years.
Eric Girouard 2:41
What were you teaching?
Cori Bosco 2:42
So I've been in PE teacher Middle School.
Eric Girouard 2:45
Oh, nice. Nice. Yeah.
Cori Bosco 2:48
Yeah, that was like my favorite class growing up. And I was like, No, I'm gonna be a teacher. I might as well be able to, like play dodgeball all day long. And you know what, I honestly loved it. Like, I mean, it was teaching kids how to play basketball, dodgeball, every sport you can think of, and I've always been into sports, you know, from a young age and was perfect for me. And you know, I coached my kids, you know, soccer, I was their soccer coach from the time they were three year old and three years old, and started to play soccer. So I've always been into, you know, being active and physical and all that kind of stuff. Awesome. So I'm trying to think here. So I guess like a big turn of events, like in my life, I got married to my daughter's dad. So my first husband in 2007. And then 2008, my dad unexpectedly passed away. So that was like a huge, huge turn of events in my life. He was like my hero, and was only 58 years old. And so it was completely unexpected. He was out surfing, and got a phone call. And I thought maybe he got hurt or something like that, and, you know, ended up getting to the hospital, and he was already already dead. So from that time on, I mean, I kind of looked at life a little bit differently, and, you know, living it to the fullest. And he always told me, you know, relax, Cory, you know, take it easy, relax, you know, enjoy life. And I think from that point on I I make a point to do that. Yes. Yeah. So that was definitely a big tournament. Exactly. Yeah, yeah. Yeah. But you know, I had young kids at the time. So at the time, you know, I had a three year old and then I had a one year old and so my husband at the time as well, he was in the military, he got deployed. And, you know, that was hard with the younger kids as well. So we had started fixing up houses and things like that. He was a contractor and we had, you know, fixed up houses and flip houses and sort of kind of getting into the housing industry. I ended up getting my real estate license around that same time as well. And then that's when like the market crashed in 2008 2009 Right in there as well. So it was just like a whole whirlwind of craziness all back in that time looking back at it now I'm like, Oh, my Goodness, you know, moving forward, I was still teaching doing real estate kind of on the side. And then we flipped probably, I don't know, a few houses here and there. And then in 2015 is or 2014, I should say is when, unfortunately, we, we separated my first husband and I so it was, you know, that's a hard thing for the kids to go through. They were a little bit older. So it was a little bit more understanding, but it was definitely, you know, hard to deal with. Yeah. And, yeah, I mean, I grew up with my parents, you know, separating as well. So, I mean, it was definitely one of those things that you always try to fight to make it so it doesn't happen. But in the end, it's kind of you know, sometimes it's inevitable. So in 2015, and 2015 is where I met Vinny, so my current husband, and he has two kids. So we became a blended family pretty quickly. Yeah, yeah. And, um, and we ended up buying a house together and quickly got into flipping houses as well. He was always like, super handy, and which was great. I always joke around with him because my ex husband in bidding now like they get along great together, like they're actually pretty good friends. It's it's kind of weird people compare them to. What's that? Show stepbrothers? No, what is it called? What is it called? Feral? Oh, yeah, it was
Eric Girouard 6:27
their friend. They rag on each other.
Cori Bosco 6:30
Oh, my God. They're totally that's who they are. And it's so funny because Vinnie would be like, Will Ferrell and then like, you have rochow. But they, they go back and forth, like comparing their muscles and all that stuff all the time. So it's, it's pretty funny. And I mean, it makes I guess, co parenting so much easier. When, in long, I could have asked for anything. It couldn't be any better. I mean, obviously, not. Not what you want. But I mean, it worked out perfectly. So awesome. Yes. So Vinny, and I started flipping a few houses here and there. And then he joined the military. He was active way before I met him active duty for like nine years. And he joined the military backup in 2019. Just because when he goes to retire from his normal job, he'll be you know, younger, where to pay for, like health insurance and stuff for a family is absolutely crazy, right. So he's like, you know, I might as well go back in, just get my rest. I think it's like six years left. And to get, you know, TRICARE for the family for life, like it would just be the smartest thing. So he ended up doing that until the 19, joining the reserves, and that's kind of where I guess the whole world kind of went crazy to, you know, 2020 with COVID. And that's where my journey with social media and Tik Tok and all that kind of began as well. Yeah. So
Jeremy Perkins 7:53
it's interesting, because, you know, you had some sort of experience with flipping houses prior to, and the real estate market, but how did this explode? How did you become this guy? Honestly, internet sensation with DIY work?
Cori Bosco 8:11
Yeah, it sounds so funny to say that, because I'm like, wait, I'm just like a normal soccer mom. It's so it's so funny. Yeah. So 2020 We were quarantine. So we started doing some outdoor projects. And we had bought a fixer upper at the end of 2019. That, you know, we were wanting for our primary homes. And we knew that it needed lots of work. It was right on the intercoastal here in Florida, which was like our dream to live there. But, I mean, honestly, you know, I was a teacher, he's in law enforcement. So our two salaries that we never thought it would make it possible, we ended up finding this fixer upper, right on the intercoastal. And so, you know, we downsize to get here, but we're like, okay, it's going to be totally worth it. So end of 2019 means of buying that and then 2020 and when, you know, COVID hit, it was like, Okay, well, now we actually have some time where we think we'd have months off of, you know, our normal jobs to be able to just spend working on the house, but it ended up I guess, working kind of in a good way, because, you know, we have that extra time. So we started doing projects on the outside of the house. And it wasn't until like May of 2020 that my kids were like, Mom, you know, look at tick tock or I saw them doing dances and that sort of thing. And I just thought that's all it was. I'm like I used to dance in high school. I'm not a dancer, like that is not going to happen. And then I was scrolling through it and I'm like, Oh, wow, this app is like, way more than just dancing like I had no clue. I think people's like perception of Tik Tok is oh dancing and look singing and you know doing that sort of stuff but you're
Eric Girouard 9:45
not Jeremy does both those still so
Cori Bosco 9:50
I need to see your TikToks of you dancing Oh my gosh, I lose followers if I started dancing. So in May of 2020, I started like, I get my first post, and I didn't think it was gonna go anywhere. Like I was never out to, you know, try to get followers or anything like that I was like, Oh, this looks kind of cool though. Um, so I did my first post which was of our kitchen, our family room and then out to like the view of it in our backyard view and it like within the first day got like 2.2 million views. Wow, like, oh my gosh, this is kind of cool. And your first post my first post holy Yeah, I never really was into social media at all. I had Facebook just for, you know, to post like my kids on there, like, Oh, my daughter got straight A's this semester, or whatever it is just like the little bragging stuff that you know, I guess every mom does occasionally. But I was never really into social media at all. But as soon as I got that, I was like, Oh, wow, this is cool. So I was immediately
Eric Girouard 10:55
Jeremy was hashtag
Cori Bosco 10:59
you know what I don't even know in my in my name at the time wasn't even East Coast DIY. I just had it as like Cori something. I don't even know what it was. I have so weird. I was just like, oh my gosh, and my kids were mom. And I was like, Oh, is this like a big big deal? They're like, Yes, this is.
Jeremy Perkins 11:17
This is when you embarrass the kids and kids like mom.
Cori Bosco 11:21
Oh, they were and you know what? I kind of felt bad too, because my middle child Briana, she did TikToks. Like she liked doing dances and stuff like that. Yeah, like she really did. And I felt bad because I was like, oh, like, it's just like taking away from?
Eric Girouard 11:37
Did I do something good here?
Cori Bosco 11:38
Yeah, I'm like, I don't know. So it was it was it was definitely kind of remember that night? Like it was like yesterday? Yeah. They were like, Oh, my God, it's up to you know, 500,000 Oh, my gosh, it's up to this. Like, they were freaking out. And I was like, yeah, yeah, it was pretty. But from then on it, I was hooked. Before then I should say, I didn't record my life at all. I mean, you know, we had just redone our deck outside, we rebuilt the seawall, we had our dock rebuilt, and I didn't record, you know, like, I recorded a couple things here and there, like the daily progress or something like that, but not, you know, recording every second, which it kind of takes now to be able to make a tick tock. So I was trying to make posts out of, you know, photos and videos that I had taken, which were just silly. And so I started doing like little, you know, little things around the house, like refinishing some of the furniture, or I tried to kind of get into Amazon finds like, Oh, it's my favorite product I bought from Amazon. And that started doing really good too. And I was just kind of doing it for fun. But by I guess, by December of 2020, I had about 500,000 followers. And so, again, I was just kind of like, oh, this is cool, but never knew the extent of what it could become. I never knew really how people said that they were just like influencers. And that was what they did for a living because at the time, you know, I wasn't getting paid. I wasn't doing any of that. I was just kind of was doing for fun. And it was kind of like a side hobby that I ended up liking to do.
Eric Girouard 13:19
Yeah, what was the big unlock when when you realize, okay, wow, this is a fun little free thing to wow, I can actually like this could be something bigger.
Cori Bosco 13:30
Well, and so the end of December of 2020, I saw there was like a competition on line, which was actually through Instagram, but I saw people on Tik Tok doing it too. It was through a title company called Jeffrey core. And it's sold mainly at Home Depot. So it was called the Jeffrey kart renovation challenge. And I thought, Oh, what the heck. So what they did is they just basically sponsored one room of your house donated the tile for that room. And it was like a six week challenge with I think 10 to 11 other designers, and I was like, Oh, this would kind of be fun. You know, I was just kind of getting into, you know, trying to make content and come up with ideas. And I was like, well, this would be really good for my followers to be able to see this kind of content. And we really have to redo the bathroom anyways Vinnie. So why don't I go ahead and apply for this. And, you know, I think I applied for it in November or something. And then in December is when I found out that I had been selected for it. So that was like one of the times that I'm like, okay, cool. This is really cool. We can get free tile. So then he's like, Alright, I'm all for it. Well then, right about that same exact time is when he found out that he was getting activated for the year. And I was like, oh shoot, you know, every, every house that we had flipped through three models. Yeah, we had done together. And so I'm like, I don't know how to do all the stuff that you were doing. You know, we had our little thing that's where I would do some parts. He would do some parts and we made a great team, but it's like she I'd have to do everything on my own. I was like, Oh my gosh, um, I was like, I don't know if I'm up for this, but I was like, No, you know what, I can do it, I can do this. So that was a huge challenge. You know, I went into it with him knowing that it I think the week he left is the week that the renovation had to start because we had to start on a specific date and and on a specific date. Yeah. So I think it was like, if I remember correctly, it was like, the same week he left that I had to start this project and I'm like, What am I getting myself into, you know, but it ended up being awesome. It really was kind of what jump started, I guess my page you can say and was the first project of renovating my house while my husband's you know, away in r&d?
Eric Girouard 15:47
And how'd you learn to fill the voids that that Vinnie was before? How did you figure out how to how to do this whole project yourself? Was it YouTube or from the company or just push through it?
Cori Bosco 15:58
Luckily, I was able to communicate with him, you know, through FaceTime and that sort of thing. I would FaceTime him a lot and be like, Alright, what do I do here? I also YouTube the heck out of it. And then a guy from Tik Tok Misha, which I think is handles Winnie period designs.
Unknown Speaker 16:16
Oh, we're all up in New Hampshire. Yeah, near us.
Cori Bosco 16:19
Yes, G does bathrooms, right? You've seen a stuff raising and killer. He commented on something of mine. I don't even know really how exactly it started. But let me tell you, that guy saved my life. Because he was like, Hey, here's my phone number. If you need help, call me this challenge was based on you know, six weeks and and then it was based on voting. And that's how you want. So the more votes you got you want and at the end, you won $5,000. So he literally picked my page out and was like, you guys can do this. And everyday, like on his Instagram stories was like, Go vote for her. And let me just tell you, like, he was so helpful. And I mean, we still talk, you know, every once in a while now, just with different projects and things like that. But it's crazy, because, you know, through social media people on there, you know, you learned so much, and YouTube, you can you can pretty much learn how to do anything on YouTube.
Eric Girouard 17:14
Yeah. If you have the patience, and you can put in the time, you know, and add hours or whatever, if the kids are in bed, or you're off work, you can. I mean, yeah, it's like self taught the new college, I mean, you to college,
Jeremy Perkins 17:27
not to mention a lot of the creators out there, they just actually want to help they want to put out content that is helpful to their audience, and they're on found audience and kind of share their experiences. And most of them have come from like humble roots like us, or are you
Cori Bosco 17:44
absolutely, exactly that and that's exactly what I found from him. He you know, he was like, Listen, I'll help you, whatever you need, you know, never ask for anything else in return. Right? No, I completely agree with that. And most people I've run into, but I should say not all but most people are like that on social media. I've run into a few that, you know, that's not necessarily their goal. You know, they're not out there necessarily to help but I have noticed that with him and then Jeff from home run envision DIY on YouTube. He was like one of those ones that I was like a go to guess so I mean, pretty much. Finished that bathroom in six weeks and with the help of tick tock Instagram and like I said, Misha, he ended up winning the challenge and got $5,000 plus the free trial. Yeah, plus free trial. Exactly. I mean, it cost me a lot more than $5,000 that I wanted to do it. Because at that time lumber was going crazy. Right then to
Eric Girouard 18:44
yeah, these guys the project and you got a nice bit. Yeah. Nice project.
Jeremy Perkins 18:49
baptism by fire.
Eric Girouard 18:52
Okay, so that was your first taste of wow, I can you know, even though it wasn't the most lucrative out of the gate, it was like, Alright, is there something here more than just, you know, created by my loving that I'm getting all the attention and views? Oh,
Cori Bosco 19:07
yeah. Oh, yeah. Kids at their school are like, Hey, we saw your mom. Hey, I don't know if they loved it or hated it at first, but now they just kind of deal with it. So. And you know, and from the beginning, even at that point, I didn't know how lucrative it could be with social media. I don't think it was to the point probably until, you know, the big turning point was probably like last October of 2021 is pretty much a full year that I realized like oh, wow, like I can survive off of being an influencer or you know, social media or just sharing. You know, that's the thing too, is sharing things that I already love or genuinely use with my followers. I've always tried to be real with them. You know, I've been hit up with tons of companies that, you know, say hey, I'll pay you this much to show my stuff and honestly, like if it's not something that I would use or would want my followers to Purchase. It's not worth the money. I'm not doing it, you know for the money and they need to see
Eric Girouard 20:05
through that anyways and then you lose credibility and then all of a sudden things go downhill when you hit something good going on. It's like
Jeremy Perkins 20:11
your teaching background went full circle. Yeah. Now back to, to advocating and
Eric Girouard 20:18
coaching Katie Yeah educating and teaching Yeah,
Cori Bosco 20:21
yeah, it's funny because people Oh, Why'd you stop teaching and I'm like, listen, like, my whole thing about teaching was I saw how many kids my parents inspired. I actually had my dad as my eighth grade science teacher in all my friends. Yeah, and still to like, this day, I mean, still, I'll get messages like, Hey, your dad was like, such a huge motivation and inspiration in my life. Obviously, I didn't see that. Back at that age, it's hard to kind of understand that. But I saw, you know, how much people looked up to him and just how, how well liked he was that that's kind of what pushed me to be a teacher too. And it's like, I was able to inspire, you know, just the handful of kids that were in my classroom or, I mean, being a PE teacher, it was more than a handful. But, you know, the handfuls of kids in each one of my classes, but I've been given this like, platform now. It's millions of people that I can inspire on, you know, obviously a little bit different level than teaching dodgeball, but it's a passion. Yeah, it's it, you know, it's a passion that I found that I really didn't even know that I, I had, you know, doing all these DIY projects, and woodworking and, you know, all this construction stuff. And so, I didn't realize how many people have been able to touch but I get so many messages every day, just from like the simplest, like, oh my gosh, you motivated me to finally paint this wall or do this or do that. And it's like, oh my gosh, like from all over the world. Like the reach from social media is insane. You know, I have people from Australia, messaging me every day and, and I'm like, it's so weird, you know. And so I'm like, You know what, I might as well just jump on this journey while while it's available to me and see where the heck it takes me.
Eric Girouard 22:02
superpower that's incredible. So give us like, what does that enabled you to do? And kind of where you're at today? And what are you focused on at all? Like, what's going on and all things. So like today?
Cori Bosco 22:15
Oh, my goodness. Okay. So yeah. The bathroom was my first project. Although to my followers, it looks like I think my third project just because it was all behind the scenes through this competition, Air Day, sort of thing. So while that was going on, I couldn't share that content with my followers. So I was actually at the same exact time building my coffee bar, relocating the laundry room and doing the other two projects at the same exact time just so I can show them and then kind of backwards do it. It was definitely challenging. At first I was like, Oh my gosh, I don't know how I'm doing this. But
Jeremy Perkins 22:53
Vinnie love the coffee bar that he loves
Cori Bosco 22:56
it. He absolutely loves it. His favorite though, is the bedroom and the bathroom. But it'll actually be exclusively shown tomorrow on Drew Barrymore show. Oh, so yeah, that'll be cool. So I filmed Drew Barrymore show yesterday. So crazy. I'm like, Wait, what did I just do? Yeah, so I ended up finishing eight projects while he was gone. And now that he's back home, we are finishing up two of the bedrooms that I didn't get to. And so the last two days has been interesting. I didn't realize it would be as interesting working back together than me alone. So
Jeremy Perkins 23:38
is he getting laid away?
Cori Bosco 23:40
A little bit, a little bit. Now, you know, it's funny, cuz he was like cutting something out. And I'm like, why are you doing like that? And he's like, why wouldn't I? I'm like, Well, this is easier. And he's like, Oh, you think you're big shot now? And I'm like, Well, I've just learned over the past year doing this every single day that this is a little bit easier. So it's funny, because now I'm teaching him things that, you know, I've kind of learned but I don't think he really likes me saying that. Or, you know, I'll just keep my mouth shut.
Jeremy Perkins 24:06
I do work side by side with my wife up at the farm. And it's funny because like, now I'm at the point where she's like, I'm gonna call you only when I need you because I don't need all of your advice. I just some guy got this on my own, like, Thanks for your input, but I don't need it anymore.
Cori Bosco 24:24
Exactly. Yeah, yeah, exactly. Except I was proud of him. Because today I had to go to a photo shoot for my real estate company. And I came back home and he had finished ship laughing the ceiling, and all of a sudden I got this air dropped my phone and I'm like, What is this? He took four videos of himself doing it. He's like, the content for Tik Tok. I'm like, You are awesome.
Eric Girouard 24:49
That's hilarious. Yeah,
Cori Bosco 24:51
I was like, he's like, I never thought I would ever feel myself doing any of this stuff, Cory and I'm like, thank you. That's awesome. Yeah, so we have You know, we're excited to see what happens, you know, and what renovations and stuff we have coming up. So I definitely can't sit still I know I'm gonna be busy, you know, doing stuff. And with my followers expecting new content, you know, every day every other day, I gotta come up with something new.
Jeremy Perkins 25:18
Yeah, Chip and Joanna gotta watch out. Exactly. Oh, I
Cori Bosco 25:21
Eric Girouard 25:22
And Vinnie Cory?
Cori Bosco 25:26
Oh, my, they have to censor like the entire show with Benny though. So
Jeremy Perkins 25:32
just bleep him out the whole time.
Cori Bosco 25:34
The whole thing would be like, Wait, what did he say? I don't, you know, we can't show that. So.
Jeremy Perkins 25:40
So, I mean, I know that that a lot of the stuff was while Vinnie was gone, and it was you getting ready and getting the whole house and it was kind of a surprise to some degree. And now that you guys are working together, are you guys gonna be working on projects outside of the house? Or? What's that look like for the future for the two of you?
Cori Bosco 26:00
Yes. So we are we actually have a condo that we're working on. Now. However, you know, like, I don't have my contractor's license, he doesn't either. So I'm going to be working on getting my contractor's license here in Florida, I don't know how it is in every state, but like to do anything. Unless it's at your house, I was able to pull a permit as an owner builder at my personal house right thing else at anyone else's house, you know, requires you to be licensed. So I am definitely going to be looking into getting my contractor's license to do that. But in the meantime, as well, you know, we the, the way we were will flip houses before is by you know, buying the house pulling the owner builder permit and then flipping it. It's just the market is really crazy right now. So, you know, to find a house that needs work, you're still paying top dollar. I'm like, Oh my gosh, you know, I didn't realize it. You know, I just looked up today. And I showed him I said maybe this is a good one. And I looked at I'm like it's a two bedroom, one bath 800 square feet. And it was 300,000. He's like, what? Like, this is the market right now. It's insane here. So it's, it's one of those things like, Okay, should we take the chance and see what the market does.
Eric Girouard 27:09
Because then you do all the work. You might do all the work the market tanks just to get it back to the price you bought it at? And you're like, rather sit on the sidelines and relax a little bit while
Cori Bosco 27:18
Oh, I know. That's kind of what happened back with my ex husband and I back in 2008 2009 when the market tanked is we got stuck with one that we were just like, you know, we thought it was good time trying to flip it quick. And market just tanked right from nowhere. And it's like it's kind of scary right now with prices. So like, Who the heck knows what's gonna
Eric Girouard 27:38
happen? So crazy. Something crazy is, you know, who knows, but something crazy got to happen at some point.
Cori Bosco 27:44
Yeah, exactly. So, um, yeah, we'll see, we definitely, you know, we're gonna be doing adding an addition to our house and doing more stuff around our house to make it, you know, our dream house, just because when him being gone for the year, I mean, it, you know, it took a lot longer than if both of us were here working for me just do it on my own. But, you know, again, everything I always feel like is meant for a reason. And, you know, I don't think I would have been filming or, or gotten the publicity and followers and stuff like that, that, you know, that I would have if he was home. So everything always happens for a reason. And, you know, now with over 5 million followers, you know, we'll I'll come up with something.
Eric Girouard 28:23
Yeah. actly. Exactly. So going from this transition, obviously, from a teacher to now a completely different one at which wasn't in your plan, you kind of fell into it unexpectedly. What would you tell someone that's like, you know, I want to be influential, they're like, Well, do you really want to put in the work? You know, what, what's the advice you'd give someone?
Cori Bosco 28:42
Yeah, I mean, honestly, when I used to look back and see people that said, like, they were influencers, I didn't realize how much work there was, you know, involved in it, you know, I kind of was like, oh, it looks like you're traveling the world and somehow getting paid for it. But I mean, and, you know, that could be true for some type of content, you know, whether you're like a traveling blogger, you know, what kind of thing but for me, it's hard work. I mean, it's not like your nine to five, and you're home. And now you have to do anything. I mean, 24/7 I'm thinking trying to think of content, you know, eight hours a day, I have my camera rolling on time lapse or whatnot, and then try to condense it by editing it into, you know, a video for Tik Tok one minute, a couple minute video for Instagram a little bit longer for YouTube. And, you know, it's that takes me a couple hours than doing a voiceover or whatnot. I mean, it's definitely a full full time job. And, you know, I didn't know what to expect, I've only been able to talk to a couple of content creators that are kind of in the same situation as me. And I kind of joke with them too. Like, oh, I should have been a dancing Tiktok or because I'm like, I could have just learned one dance and you know, not saying that. Anything against that because I wish I could dance but I'm like the scope of stuff that is involved and now people are expecting to see a full renovation on one post, you know, it's definitely challenging. So, for any young person, you know, I think find something that you love to do and would love to share with the world. Because at the end of the day, you have to be genuine, you have to be consistent with posting, that's a really a key to it, too, is just consistency. And so, you know, it's okay, I guess, try to find your niche from the beginning and maybe do a couple things to see, but make sure that you're being genuine with it, or else it's gonna get old and tiring. And, I mean, I think people can see right through that if you're not being that way. And, I mean, it is very lucrative, I'll say that, but find something that you're passionate about, and you want to share and, you know, tell your story and make it your own. I, for me, personally, I wasn't in, you know, going into it to become this, you know, famous tick tock or per se, but it just kind of turned that way so I can see why people's like that's their goal, or that's their dream. And you know, I can see why. And, you know, I guess if you play the cards, right and, but I think just being genuine and passionate about what you're doing and consistent with it. That's that's pretty much the key to it.
Eric Girouard 31:12
Awesome, awesome. This has been incredible. And I think super, super inspiring for a lot of folks out there that wonder how someone gets to the level that you're at, and not to mention, you did it in record time. One question we always like, like to ask when you're not doing you know, remodeling or shooting content or producing or editing and are you and Vinny are going back and forth and you're teaching them how to do some of the projects now what what's one thing that you like to do unrelated to anything we talked about today, that's like your unwind and you're relaxed. That is your unplugging something that that makes you who you are.
Cori Bosco 31:47
I am totally a beach girl. So Florida girl here so you can find me at the beach or laying in my backyard boating, scuba diving, anything really to do with water is is my relax, and I have a perfect backyard to do it. And
Eric Girouard 32:03
there you go. There you go. Alright, nothing better than that. Okay, so at the end of the show, we always like obviously there are a lot of folks you're gonna love this episode and love hearing the backstory of you. What's the best way for folks to stay up? You know, goes without saying obviously tick tock but you know, what's your handles on your different platforms, websites, whatever, where the best place for folks to tune in and follow you on your journey. Tick
Cori Bosco 32:28
tock is East Coast DIY. YouTube is also East Coast DIY. And then Instagram is East Coast, Florida DIY. And best way to message me is through Instagram, the and right there at East Coast, Florida DIY.
Jeremy Perkins 32:45
Awesome, awesome. So thank you for being on the show. This has been actually illuminating. I think a lot of people will relate to the DIY aspect. I know for a fact when COVID hit everybody was doing all sorts of projects and kind of brought that that kind of element out of a lot of people. So to continue that, you know, I know it sparked a lot of my friends to continue to do stuff, whether it's landscaping or a sandbox or whatever. So it's cool to see it on a grander scale and learn tips and tricks. So it will be awesome watching your continuing content.
Cori Bosco 33:18
Thank you. I appreciate it. Yeah, posting to social media definitely holds you accountable. Well, thanks so much for having me guys.
Cori Bosco - known as @eastcoastfloridadiy on Instagram and East Coast DIY on TikTok - has been flipping houses for a long time now. After starting her career as a teacher, she started flipping houses on the side. When her and her husband bought a house in late 2019, they suddenly had a bunch of time on their hands thanks to COVID. Her kids told her about TikTok and she decided to post videos about her journey flipping houses and designing their interiors.
“So in May of 2020, I [make] my first post, and I didn't think it was gonna go anywhere. Like I was never out to, you know, try to get followers or anything like that…my first post which was of our kitchen, our family room and then out to like the view of it in our backyard view and it like within the first day got like 2.2 million views. Wow, like, oh my gosh, this is kind of cool.”
By December of 2020, Cori had amassed 500,000 followers, posting photos and videos of projects they had done around the house along with some videos of her favorite Amazon finds. Around that time, she entered a competition through Jeffrey Court tile to see who could do the best renovation of one room in their house using their tile. Just when she found out she got selected, though, her husband got activated for the Army Reserves and had to leave for a year.
“We had our little thing, where I would do some parts, he would do some parts and we made a great team, but [this time] I'd have to do everything on my own. I was like, I don't know if I'm up for this, no, you know what, I can do it, I can do this…if I remember correctly, it was the same week he left that I had to start this project and I'm like, What am I getting myself into…but it ended up being awesome.”
This was a turning point, not only for Cori, because she learned so many new skills, but for her TikTok. Once she realized that social media was a viable source of income, she went full steam ahead, creating content around the house renovation she was doing. One thing she realized was that to keep gaining followers, she needed to be constantly creating new content.
“We're excited to see what happens, you know, and what renovations and stuff we have coming up. So I definitely can't sit still, I know I'm gonna be busy, you know, doing stuff. And with my followers expecting new content, you know, every day every other day, I gotta come up with something new.”
Moving forward, Cori and her husband Vinnie are taking on new projects, currently working on a condo they bought. The plan is to keep flipping houses, with Cori eventually getting her contractor’s license to unlock the ability to do bigger projects without jumping through hoops.